We are a leading custom software development company
What we do
We take the time to understand your business and create custom software solutions that dramatically increase your financial performance.
Our dedicated team of consultants is passionate about amplifying your competitive advantage.
Why Custom Software Development
Custom software development amplifies your point of difference
Leading businesses often have a strong point of difference that their customers love. Their customers are willing to pay a premium for their products or services and don’t even consider the competition. This type of customer loyalty is an ideal position to be in. However, packaged software can make this difficult.
The nature of packaged software is that it is designed to cater for many businesses and not your unique business requirements. Packaged software vendors will often say you should change your business processes to ‘industry best practice’. This is acceptable for business processes that do not affect your point of difference. However, you should not accept this if it dilutes your point of difference.
Custom software development allows you to amplify your point of difference and make your competitors irrelevant.
Custom software development increases financial performance
Done correctly, custom software should increase your financial performance. As specified above, this can be in the form of increased revenue because you can charge a higher price for your products or services. Higher customer retention will also increase revenue for your business.
Improved efficiencies delivered by custom software development can also increase the profits generated by your business. These efficiencies flow directly to your bottom line. Business process improvement can also improve staff morale because they are not performing tedious manual tasks.
Custom software development increases the value of your business
Increasing the financial performance of your business should increase the value of your business. However, the added benefit of custom software development is that you own all intellectual property rights to the software. It will not be easy for your competitors to copy your point of difference or replicate your operational efficiencies.
Custom development vs packaged software
The section above outlined the benefits of leveraging custom software development. However, in certain situations, packaged software may be a better option for your business.
This section will highlight the points to consider when making the decision between custom development vs packaged software. We can also assist in this process in a completely impartial way.
Consider the following points when evaluating whether to use custom software vs packaged software:
One of the key characteristics of businesses that outperform their peers is they have a strong point of difference and their customers love it. Therefore, will this project enhance your point of difference? If the answer is ‘yes’ then you should consider leveraging custom software.
If the project makes your business run more efficiently, then you should consider custom software development. For example, your employees maybe performing manual tasks that could be automated.
Another example could be where you have a number of systems that are not integrated causing manual handling. Integrating these systems could significantly improve the efficiency of your business.
Reporting and data analytics is a good example where you can gain insight to run your business more effectively. Creating custom reports may allow you to understand the operations of your business so you can increase efficiencies. Insight on your customers allows you to target your sales efforts on the customers that will return the highest revenue.
If your project has passed the criteria above, then there is a good chance that custom software development will deliver a positive return on investment for your business and should be evaluated further.
Our Services
Web Development
Custom web design and development meets the specific requirements for your business and is critical in engaging your customers.
There are critical elements for a good web design that will maximise the financial performance of your business.
Click here for a complete guide to web design and development
App Development
Australians are now spending more time on their smartphone than any other device to consume online content. Revenue generated from the App stores was $ 88 billion in 2017 and is forecasted to be $ 189 billion by 2020. Customers that engage with your mobile app will buy 2 to 3 times more products. Click here for a complete guide to App Development
Systems Integration
Systems can operate in 'silos' that require manual processes to keep them in sync. Integrating these systems can significantly improve the efficiency of your business. It can also reduce error rates common with manual processing. Click here for a complete guide to Systems Integration
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About us
We are a new, innovative agency with passionate consultants that are ready to propel your business to the next level.
Client Focus
What makes us different is that we fundamentally believe that if we help your business succeed, then we will also succeed. Every interaction you have with our business reflects this core belief.
Driven by Commercial Outcomes
We take the time to learn about your business and recommend solutions that will maximise your return on investment. Before we recommend any solutions, we will help you to perform a cost-benefit analysis or we can do one for you. If we do not believe a project will provide you with a return on investment, we will inform you. All of our engagements are driven by the core idea of providing a return on investment.
Partnership Engagement Model
This core belief helps us to create a long-term partnership with our clients. If the best solution is a non-technical solution, then we will recommend this solution instead. If a specific technology is required that we do not provide services for, then we will recommend another firm. Our objective is to be your trusted partner over the longer term rather than focus on short-term gains for our firm.
Cutting Edge Technology
Although we are driven by financial performance, we are also passionate about the application of cutting-edge technology and how it can transform your business. We believe that technologies such as artificial intelligence will drastically transform how most businesses operate within the next five years. We are more than happy to have a call to discuss the emerging technologies that will affect your industry and how you can position yourself to benefit from these trends.
Free Strategy Session
Use the form below to book a FREE strategy session. We’d love to discuss how we can propel your business to the next level!