We take the time to understand your business and your point of difference.
Why develop an app?
As app developers, we get asked this question often. This section will outline why an app can deliver amazing value to your business.
Deliver an amazing user experience
Despite what some web developers say, apps deliver the best user experience on a mobile device.
That’s why your favourite social media platforms such as Facebook, Instagram and Tik Tok are mainly accessed via their apps.
These platforms can be accessed via their responsive websites. However, the user experience doesn’t compare to native apps.
If your customer interacts with your business on a regular basis on their mobile device, then an app will deliver the best user experience.
An app amplifies your point of difference
Leading businesses often have a strong point of difference that their customers love.
Their customers are willing to pay a premium for their products or services.
Using the competitor’s service is just ‘too hard’.
An app with an amazing user experience renders your competitors irrelevant.
An app can dramatically increase your revenue
Regardless of your business model, you need to increase your customer lifetime value. In other words, increasing repeat business.
An app with an amazing user experience will mean that your customers will buy more of your products or services. They will also buy more often.
This ‘stickiness’ to your app can dramatically increase your revenue.
Have a think about how the Uber app has transformed the user experience for catching a taxi. How could you disrupt your market?
Why choose us as your app developers?
True partnership engagement model
We only work on projects that deliver a solid return on investment. This is why we focus on business apps rather than other apps such as games.
If we feel an app is not the right solution, we will tell you upfront. Our focus is on delivering value rather than maximising billable hours.
This partnership approach is incorporated into our core business model.
Our whole business model is based on a true partnership model with our clients.
Fixed price or time and materials projects – we are flexible
Where all requirements are known upfront, we can offer a fixed price cost. This significantly reduces your risk.
However, there are some situations where the exact requirements are not known. This is common with startup business models.
In this situation, the time and materials model provides you with the most flexibility. You can alter your requirements as you get feedback from your target market.
Local app developers you can meet face to face
Offshoring app development to low cost regions has become popular in the last few years.
However, one of the biggest challenges with app development is communicating your requirements to your app developer.
Nothing beats sitting face to face with your app developers where you can explain your requirements. App developers can then mock up the design and you can quickly and easily communicate your requirements.
Deep software development expertise
Apps are only the ‘front end’ of your value proposition. Very rarely will they be a stand alone solution.
Most business focused apps will need to have ‘back end’ software developed. They may also need to integrate with your existing systems.
We have deep software development expertise. This means we can cater for the ‘full technology stack’ of your project.
Our process
Our process is different because return on investment and risk management are its core tenants.
Delivering value to your organisation is the central theme of our business model.
Understand the Problem
- Gain a deep understanding of the core problem rather than the superficial or perceived problem.
- Where applicable, get insight by interviewing your prospective users.
- Define the real problem in a ‘human centered’ way.
Ideation
- Brainstorm ideas of how the core problem can be solved.
- Think ‘outside of the box’ to come up with ideas that will be 10x better than competing solutions.
- Define multiple solution and provide rationale for the preferred solution.
Prototype and Test
- For the preferred design, develop low cost wire frames or prototypes.
- Get feedback from actual users on the design and how it will solve their core problem.
- Incorporate user feedback into a revised design.
- Ensure the proposed solution solves the core problem.
Business Case Approval
- All projects should have a business case.
- Established businesses may have a business case with better assumptions.
- Startups should also have a business case. However, this will be based on a hypothesis that needs to be validated.
- The business case should demonstrate an acceptable return on investment.
Agile App Development
- We leverage the SCRUM agile methodology.
- Demonstrate app features every two or three weeks (this is known as a ‘Sprint’).
- Watch your app features ‘grow’ and you can provide input at the start of each sprint.
Quality Assurance
- At the end of each ‘Sprint’ and before the demonstration, we conduct thorough testing on the app.
- Quality Assurance is integral to the software development process. It’s not something that happens at the end as an afterthought.
Our Services
App Development
Australians are now spending more time on their smartphone than any other device to consume online content. Revenue generated from the App stores was $ 88 billion in 2017 and is forecasted to be $ 189 billion by 2020. Customers that engage with your mobile app will buy 2 to 3 times more products. Click here for a complete guide to App Development
Android App Development
Apple's dominance in the Australian market is being rapidly eroded by Android. According to statcounter, in January 2020 iOS had 53.95% market share while Android had 45.72%. Globally, Android dominates the market. statcounter shows that in January 2020 Android had 74.3% market share while iOS only managed 24.76%. Click here for a complete guide to Android App Development
Custom Software Development
For most leading companies, app development is only the 'front end' of your value proposition. The 'back end' of the technology stack needs to the 'heavy lifting'. We leverage our deep expertise in software engineering to deliver a 'full stack' solution. Click here for a complete guide to Custom Software Development
IT Strategy
The wrong strategy means you are heading in the wrong direction. Destroying shareholder value rather than creating it. This is our point of difference in the market. We are experts in using technology to amplify financial performance. Having an IT strategy that will align to and amplify your corporate strategy is critical to the success of your business. Click here for an overview of our IT strategy service
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